From now to next.

What I do

Product Leadership

Define and drive product vision
Translate vision into actionable roadmaps
Lead product management and Product teams

Innovation & Ventures

Build innovation capability
Define and roll out AI use cases
Define & develop new business models and propositions

Digital Strategy & Transformation

Develop and embed digital vision
Oversee digital project portfolio
Bridge business, design and IT

Over two decades driving digital products and innovation, still endlessly fascinating by new leaps like AI. I enjoyed doing this for companies including Philips, Rabobank, NN Group, Schiphol Airport, Monster and HP.

uGrow

Philips Avent

A hardware-first baby brand with no platform to build a lasting customer relation. From concept to prototypes to live app — the smart parenting ecosystem built from scratch.

2015 – 2017 Read more

Enhanced Airport Operations

Amsterdam Airport Schiphol

An airport at capacity limits, departments needing alignment, no shared intelligent platform. Design and plan the change without disturbing the run.

2024 – 2026 Read more

NN International

NN Group

Deep customer trust in health and finance. Could that power adjacent eHealth and Family care ventures for branches in Spain, Poland & Turkey?

2021 – 2022 Read more

SCHWUNG

WPG Uitgevers

A traditional publisher needed an innovation engine built from nothing — strategy, funnel, funding model, delivery teams, new value propositions.

2017 – 2020 Read more

YouR

Macaw for Fintech client

50,000 employees, no coherent digital workplace and a need for next level employee engagement. I was assigned to lead a concept design project for a new point of interaction for HR and IT.

2023 – 2024 Read more

RIZE

WPG Uitgevers

Trusted magazine brands bleeding subscribers. Flip the model — use content as marketing, sell wellbeing memberships instead.

2017 – 2020 Read more

What people say

"After some critical inquiry Laurens enjoys to see real opportunities through and put them to the test. He tailored a thorough approach to innovation in our publishing business context. He brought in new capabilities and took along many employees to become innovators — providing them with the mindset, skillset and toolset to do so."

CEO, WPG Publishers

"A strategic mind with hands-on pragmatism. Laurens filters signal from noise and captures many different viewpoints into concrete usable playbooks. He has a good way with stakeholders, but is not shy to challenge the status quo directly."

Manager Solutions, Schiphol Airport

"Working with Laurens is always a pleasure. He is a profound innovation expert, capable of drawing from a broad toolbox of innovation skills. He is able to zoom in and out, switching between a focus on execution and a birds-eye view supporting strategic decision making."

Head of Innovation, NN Group

"A great creative-strategic thinker, helping organizations move forward with their brand thinking, innovation agendas, and product management challenges. A wonderful colleague to work with."

Senior Innovation Lead, SCHWUNG

Experience

2024 – 2026 Schiphol Airport

Strategic Change Manager

2023 – 2024 Macaw (o.a. Rabobank, Heineken)

Digital Strategist & Design Lead

2021 – 2022 NN Group

Lead Customer Engagement Platforms

2017 – 2020 WPG Uitgevers

Head of Innovation, MT Member

2008 – 2017 Philips

UX, Service Design & Innovation lead roles

2003 – 2008 HP

Web Manager, Imaging & Printing EMEA

2001 – 2003 Blinque

Founder & Consultant

1997 – 2001 Monster.com

Product Manager